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A yardarm is a t-shaped mast found on ships and naval bases. The crossbar allows pennants to be flown, most often alphabet pennants to send messages to ships at sea. Yardarm is the name we give to a collection of value-priced wines from traditional varieties. The yardarm on our label sends a tounge-in-cheek message to those in the know!
Caius Plinius Secundus, is better known as Pliny the Elder. He was one of history's first renaissance men...an author, naturalist, naval commander and wine drinker. It was Pliny who coined the immortal term, In Vino Veritas, or 'in wine there is truth'. In 79 AD while wittnessing the eruption of Mount Vesuvius, Pliny was overcome by the toxic gases, and died.